In today’s multiplatform world, getting to the viewer is getting more and more difficult. It turns out that the key to success is to gain and maintain the recipient’s ATTENTION, which is the most important in the context of effective communication.
In his charismatic and full of examples presentation Andrew Davis – a former TV producer, a world-class marketing speaker shows the way to build the right message that can be used by content creators, marketers and media planners.
See the presentation and find out:
– Why the lack of consumers’ time is just an excuse?
– How and if every watermelon can „effectively” catch the viewers’ attention for a few hours?
– How to use the psychological phenomenon of attention gradation to effectively reach recipient with the marketing message?
Watch the speech: