The largest conference in Poland focused on the role of television in the modern media ecosystem.
III edition of tv day is an opportunity to look at the three main pillars of television:
– PEOPLE (how television creates trends and social behaviour of consumers),
– BRANDS (how TV creates brands’ position)
– EFFECTS (what is the ROI of television vs other media).
The tv day conference is a unique opportunity to exchange knowledge, experience and inspiration in the field of effective solutions for brands communication strategies.
A unique meeting of international representatives of key market areas: media houses, advertisers and broadcasters. The tv day conference is a market event where key hypotheses of communication efficiency and media effectiveness are posed.
It is here that new visions and bold ideas are formed, becoming an important subject of market discussion for many months after the event.
#tv day 2019: From Brand to Bland: what happens when you take away people’s favourite brands?
The Curiosity FactorSee the presentation
Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He's appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands.
Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.
Reaching out to build a strong Brand Identity
Jenni Romaniuk is a Research Professor of Marketing and Associate Director (International) at the Ehrenberg-Bass Institute - the world’s largest centre for research into marketing.
Her areas of expertise span Brand Health, Distinctive Brand Assets, Mental Availability, Advertising Effectiveness, Word of Mouth and Brand Growth. Her new book, Building Distinctive Brand Assets, helps marketers to future-proof their brand’s identity, and set up long-term strategies to build and protect their Distinctive Assets. She is also the lead author of How Brands Grow Part 2, published by Oxford University Press. This book includes new insights into emerging markets, services, durables, new and luxury brands.
Jenni is a past Editor of the Journal of Advertising Research (2014-2016), and now sits on the Journal’s Senior Advisory Board. Jenni was recently named one of the top 1% most influential advertising researchers.
Not all Reach is EqualDownload the presentation
Professor Karen Nelson-Field has a PhD in media science and is considered a global authority in media strategy. Her work has been noted in prestigious publications including New York Times, Bloomberg Business, CNBC, Forbes, Fox Business Wall Street National and Huffington Post and she works with some of the worlds largest advertisers including Mars, Unilever, Shell and more. A regular speaker on the major international circuits, her current work focuses on cross-platform media effectiveness but uses innovative research design methods including AI.
The impact of tv on social behavior and attitudes in the context of current trends
Natalia Hatalska - trend analyst, founder and CEO of the research on the future - infuture hatalska foresight institute. The author of the blog hatalska.com, considered to be one of the most influential blogs in Poland and the bestselling book Particles of Attraction. A graduate of the University of Gdańsk and the University of Economics in Poznań. As a scholarship holder of the prestigious program, Joseph Conrad Scholarship also studied at the London Business School in Great Britain. Member of the Think Tank Expert Council.
Awarded by Geek Girls Carrots with a Silver Carrot for being a model of a woman dealing with new technologies. Recognized by the magazine "Wysokie Obcasy" for one of the 50 most influential women in Poland. Placed by the Financial Times on the New Europe 100 list - "Central and eastern Europe's brightest and best people who are changing the region's societies, politics or business environments and displaying fresh approaches."
Actor’s role in a role of television
Polish theater, film and television actress. She comes from an artistic family. Maja graduated
acting at The State Higher Acting School in Krakow. One of
the most popular and at the same time most appreciated by critics acctress . Repeatedly
awarded for her roles. Laureate of many awards e.g. The Golden Lion or the Golden Duck. She received twice
Telekamera in the Actress category. Two-time winner of the Eagle Award for leading female roles in
films "Jack Strong" and "Body / Body". Nominated for the Wiktory Award in the Television Actor category.
Known for such series, such as "Recipe for life", "Second Chance" or "Diagnosis".
From Brand to Bland: what happens when you take away people’s favourite brands?Download the presentation
Zoe started her career in sales, working for ITV and also Channel 4. Then she switched sides and worked for top media independent PHD as a Senior Account Director. After six years there, she was lured back to the sales side to work for Sky Media, first as Sales Controller for Discovery Networks and then as Sponsorship Controller for Sky Networks. She also worked as Planning Director for an independent sponsorship agency, Sponsorvision, before joining Thinkbox in 2007 as Head of Planning.
Five Keys of Effective AdvertisingDownload the presentation
A pioneer and innovator in advertising analytics with more than 30 years of experience, Leslie Wood is responsible for research and development at Nielsen Catalina Solutions. This includes shaping the methodologies that keep the firm on the leading edge of marketing and advertising performance analytics, and playing a key role in envisioning future products.
Leslie has a long history with deep involvement in single-source methodologies, she is also an expert on reach and frequency, optimizers, fusion/data integration and brand equity measurement. All of this feeds Leslie’s passion for building business decision support tools for the advertising industry.
She has won numerous awards, including the 2017 Market Research Council Hall of Fame; recipient of two ARF Great Minds Awards, the President's Award and an award for best JAR Paper on the Long-Term Effects of Advertising.
Leslie Wood has a BS in mathematics from Hunter College and a Ph.D. from The University at Albany in Information Science with a specialization in Expert Systems and Data Mining (now called machine learning). Her Ph.D. dissertation was on the incremental sales impact using single source data.
Jakob Nielsen is Chief Executive Officer at Finecast, a leading addressable TV company which enables advertisers to precision target audiences in on demand, linear and live streaming TV environments.
Founder of the company which is part of GroupM, the leading global media investment management company for WPP’s media agencies, Jakob leads the development of GroupM’s Addressable TV strategy together with Kelly Clark and Irwin Gotlieb.
Formerly UK Managing Director of GroupM Digital, Jakob was instrumental in changing the trading strategy of the UK; changes that are being rolled out worldwide.
Jakob has held key roles within various companies including Microsoft, as well as founding two digital marketing start-ups following his Masters of Science degree from Copenhagen Business School. He is a husband and father with passion for F1, football, travel, good food and wine.