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#tv day 2019: Five Keys of Effective Advertising

One of the most important questions marketers ask themselves is: what elements of communication and to what extent affect product sales?

Leslie Wood, the Chief Research Officer at Nielsen Catalina Solutions, answered this question and presented the findings from two single source studies. Media, creation, broadcast time, context or targeting?


Download the presentation “Five Keys of Effective Advertising” and find answers to questions:


– Which of these factors and to what extent matter in the context of television and digital communication?

– To what extent do the media and creation influence the sale?

– Does resignation from television communication affect sales?


Watch the speech:




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