Declining of the effectiveness of marketing activities is visible in all markets. It is also visible on the British market. It turns out that more and more often marketers forget that the effects of activities are visible in the long run, and one of the most important things is the constant building of brand strength.
Why are brands so important? Zoe Harkness from Thinkbox presented the results of an exceptional study conducted by the Behavioral Architects research agency on the British market.
Download the presentation “From Brand to Bland: what happens when you take away people’s favourite brands?” and find out:
– What role does TV play in creating brand strength and why?
– What is the role of the brand in our life?
– What is the role of the brand in our live and what will happen when we deprive them of their favourite brands?
– Will the same product with or without branding taste the same?
Watch the speech: